Tips for choosing domain name from experts

Target your area

"If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com." - Andrea Rowland - GoDaddy


Make it unique

"Your domain is part of your brand. Making sure it stands out is extremely important for you and your users. Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion. Be careful that you're not trying to be too unique, however. Forcing an alternative spelling of a common word can lead to big trouble. An example cited in the book, "The Art of SEO: Mastering Search Engine Optimization," is that of the popular image site Flickr. When the site founders established their domain, they did not use the standard spelling, flicker.com, and they may have lost traffic as a result. They ended up having to purchase the correctly spelled domain and have the additional domain redirect to Flickr.com." - Ryan Shelley - Search Engine Land


Avoid trademark infringement & confusion

"The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links." - Denis Pinsky - Forbes


Consider Using Keywords

"Keywords can help improve your SEO - but you need to tread carefully here. If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before). If you do choose to use keywords, put the keywords at the beginning of your domain. That's where they'll be the most powerful for your ranking. You can find keywords with tools like Google Keyword Planner and Keywordtool.io." - ROBERT MENING - WebsiteSetup


Make it pronounceable

"You might be thinking, "Rand, why is it so important that it's pronounceable? Most people are going to be typing it or clicking a link.". It matters because of "processing fluency". A cognitive bias that human beings have where we remember (and have more positive associations with) things that we can easily say and think about. That includes pronounceability in our own minds. This is going to vary on the language and region that you're targeting If you can't easily say the name, you're going to lose processing fluency, memorability, and the benefits of brandability that you've created." - Rand Fishkin - Moz


Make it brandable

"Your domain name will be your brand. Some names speak for themselves. When you hear the name, you know what the website is about. Take a look at Top 100 blogs by DailyTekk, and you'll see that most popular websites have brandable names." - Ogi Djuraskovic - FirstSiteGuide team


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